Trademark Registration: All You Need To Know

A trademark is a word, a group of words, indication, symbol, logo or a mix thereof that determines and separates the source of the goods or services of one entity from those of others.

Differentiating your products or services from others offers you a competitive edge if you’re an organization. Find out more about trademarks, how to request protection, and how to handle them.

A hallmark protects a business’ brand identity in the marketplace.

 Registration of it offers the owner the exclusive rights to prevent others from making use of the mark or using in any way.

What Is The Function Of A Trademark?


The primary function of a trademark is to differentiate the services or goods or services offered by the trader from those provided by other traders.

Why Register A Trademark?

The goodwill and reputation of a business can be lowered or stained if others attempt to misrepresent their own goods and services as yours by adopting a brand name which is similar or comparable to your service. A few of the crucial advantages of registering a hallmark include:

  • Once the trademark is registered, the trademark owner has the right to avoid others from utilizing a comparable or similar mark without his authorization.
  • Prevents others to utilize the trademark and copy as the owner of a registered hallmark can take legal action against and gather damages from companies that infringe upon the hallmark.
  • A hallmark registration decreases the likelihood of another party claiming that your hallmark infringes upon their trademark. Gives the owner the right to utilize ® sign.

What Is The Difference Between Copyright And Trademark?

Hallmarks and copyrights safeguard distinct productions. Typically, copyrights safeguard intellectual or innovative works, and hallmarks apply to commercial names, expressions, and logos.

What Are The 4 Types Of Trademarks?

Hallmarks can typically be categorized into one of four classifications of diversity, from many to least distinctive: created, arbitrary, suggestive and descriptive.

Coined Hallmarks

Created trademarks (or fanciful marks) are the strongest kind of marks. It is a made-up term, a creation that has no dictionary significance. It is likewise considered to have no connection with the characteristics of the related item because it doesn’t have any previous meaning.

A created trademark might be harder for customers to keep in mind. It requires efforts in advertising and interaction.

Approximate Marks

Like fanciful marks, approximate marks are those hallmarks or service marks that include a word or sign that has nothing to do with the services or products being used. Unlike fanciful marks, an approximate mark is a real word, but the word is utilized such that there is no connection to the meaning.

Suggestive Marks

Suggestive marks are not as distinctive as created or arbitrary marks, however, may still be considered strong marks. A suggestive mark means some function or residential or commercial property of the product or service, however, does not straight describe it. A consumer is needed to use a degree of idea or creativity to ascertain the precise nature of the goods. 

Descriptive Mark

descriptiveness describes a mark’s capability to identify one source of products and services from others in the mind of the customer. The following are some of the most distinctive marks in the world: Apple. 

What Are The Strongest Trademarks?

The strongest types of trademarks are (1) fanciful or created marks, such as EXXON for petroleum products; and (2) arbitrary marks, such as AMAZON for retail services. 

When Should I Trademark My Logo?

Should I Trademark My Logo design? By typical law, a logo design is trademarked as quickly as it’s utilized in commerce.

Can I put TM On My Logo Design?

The (TM) symbol really has no legal meaning. You can utilize the symbol on any mark that your business uses without registering it. The most common use of the TM sign is on a new phrase, logo, word, or design that a business plans to register through the USPTO.

How Long Does It Take To Trademark?

Simply put: As soon as you begin utilizing your mark in commerce, you develop what is called Common Law Trademark Rights. However, in total, it will take 13–18 months for an official hallmark registration with the USPTO.

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